PRIVACY POLICY

Privacy Policy
StrikeAd is a dedicated Mobile Demand Side Platform (DSP). We help agencies and advertisers to plan, execute, evaluate and optimize their mobile advertising campaigns via our platform (the ‘Platform’). This Privacy Policy is intended to provide you with information on our privacy and data protection policies as they pertain to our Platform, and website, located at www.strikead.com, (our ‘Website’).

StrikeAd is an active member of the MMA (mobile marketing association) and IAB (internet advertising bureau) both in the US and the UK and our policies are intended to reflect emerging law and industry best practice for mobile marketing.

What types of data do we collect via the Platform?
We don’t collect Personally Identifiable Information via the Platform. PII is information that may be used to identify you personally. We collect Non-Personally Identifiable Information (‘Non-PII’) via the Platform. Non-PII is information that can’t be used by StrikeAd to uniquely identify you. The Non-PII we collect includes but is not limited to the date and time of your mobile browsing and mobile app usage activity, mobile apps used, the pages viewed, browser type, general location such as zip code, your mobile carrier, network connection type (e.g., 3G vs 4G), your device identification number (e.g., UDID, mac address), device type, make and model. We also may obtain demographic data (e.g., age range, gender and estimated purchasing power) to enhance the capabilities of the Platform. In certain cases, we may obtain the precise location of your device and we take reasonable precautions to ensure that your permission is obtained for the use of such information.

StrikeAd uses cookies (on mobile devices where they are enabled) and similar technologies to help store a StrikeAd ID and other Non-PII and to help us record user expressed privacy choices. We do not use zombie cookies or other mechanisms that may circumvent your privacy choices.

How do we use the data collected via the Platform?
We use the information collected via the Platform to help make our clients’ advertising messages, more relevant and interesting to you and more effective for our clients. This helps pay for free websites and apps out there, many of which would not be able to operate without the ad revenues. In some instances, we combine this information with other Non-PII obtained from third parties in order to enhance the features of our Platform. We share the aggregated, non-individual specific, data we hold with clients, publishers (mobile sites and apps) and other third-parties for ad delivery, reporting, accounting and other legitimate business purposes. In these cases we work with organizations we believe to have appropriate safeguards in place to protect data at the levels we require.

In situations where we are obligated by law, we may also disclose information in order to investigate, prevent or take action regarding suspected or actual prohibited activities, included but not limited to, fraud and situations involving potential threats to the physical safety of any person. StrikeAd may disclose your information when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person. We reserve the right to disclose aggregated, non-personally identifiable information collected to third parties for any purpose.

Finally, StrikeAd may transfer information, including any personally identifiable information, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If StrikeAd is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via a prominent notice on our Website of any change in ownership or uses of your PII, as well as any choices you may have regarding your PII.

Opt out Process
The data we collect is important for us to make inferences and build user patterns that help us serve better ads in the future. If you wish to keep your location private you can turn off your geo location feature within the location settings. If you wish to block the Ads you can change the relevant settings on your mobile device as per the instructions below:

IN APP ADVERTISING

For iOS 6
Choose Settings >> General >> About >> Advertising
Turn on Limit Ad Tracking

For iOS 7 or higher
Choose Settings >> Privacy >> Advertising
Turn on Limit Ad Tracking

For Android
Choose Google Settings >> Ads
Check Opt out of interest-based ads

MOBILE WEB ADVERTISING

iOS (Safari)
Choose Setting >> Safari >> Block Cookies
Select ‘Always Block’, ‘Allow from Current Website Only’ or ‘Allow from Websites I Visit’

Android (Firefox)
Choose Firefox >> Menu >> Settings >> Privacy >> Cookies
Select ‘Enabled, excluding 3rd party’ or ‘Disabled’

How long do you retain information collected via the Platform?
StrikeAd generally retains information on the Platform no longer than six months. However, our retention policy is geared to the level of sensitivity of the data collected. For example, to the extent we obtain precise location information, we only store that information for up to 30 days, and then roll that data up into non-precise segments (e.g., postal code, or metro area) and stored for up to six months. Mobile identifiers are stored for up to six months, after which it is irrecoverable deleted. Whilst stored, the UDID is encoded using either MD5 or SHA1 algorithms, which makes it impossible for us to find the real and original UDID. We may store de-identified data for up to two years, and aggregate data for up to five years.

What types of data do we collect via the Website and how is it used?
The Website is directed primarily to businesses. We generally collect PII such as name, postal address, email address and phone number when it is provided to us. Where we receive requests for information, direct emails or other communications, we will generally use such information to address your specific question or facilitate your specific request. We also collect Non-PII such as your IP address and browser type to help us properly administer the Website.

Do you collect information about children?
Our Website and Platform are not directed at or developed for persons under the age of 18. StrikeAd does not knowingly collect personally identifiable information from anyone under the age of 13. If the company is made aware that it has received personally identifiable information from someone under 13, it will use reasonable efforts to remove that information from its records.

What are your data security policies?
StrikeAd has security measures in place to protect the loss, misuse and alteration of the information under our control. All the data we hold is protected by multiple layers of physical, electronic and administrative safeguards, to secure it against accidental, unauthorized or unlawful access, use, modification, disclosure, loss or destruction. No method of transmission over the mobile web or method of electronic storage is 100% secure; therefore, while StrikeAd strives to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

How are changes to your privacy practices communicated?
This privacy policy is subject to change. If StrikeAd plans to make any substantive changes in the way we use the personally identifiable information under our control, we will post a clear and conspicuous notice on the website and in this privacy policy prior to the changes being made – and as appropriate, we will also let you know about the choices available to you regarding such changes here.

Need further information?
If you have any questions about this Policy or our privacy practices, please email or mail us:
email: info@strikead.com
address: StrikeAd Inc. 261 Fifth Avenue, Suite #1600, New York, NY 10016, US